PERFIL DE EMPRESAS PATROCINADORAS E 50 DIAS DE MARKETING DIGITAL

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O livro apresenta critérios de patrocínio adotados por 80 empresas, fornece dados sobre o mercado da cultura e dá orientações sobre marketing cultural.
O projeto foi revisto em 2012, novas empresas foram estudadas e incluídas no site www.guiaempresaspatrocinadoras.com.br patrocinado pelo SEBRAE/RJ.

Edição impressa: Pesquisa: Nelma Cesário e Alessandra Moraes (Rede ICCV Brasil). Parceria: UFF – Universidade Federal Fluminense.
Edição: Record.

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